BrandYourself.com: Control Your Own Google Results is pretty great....
Certainly B2B brands spend more, because the ROI on customer acquisition is ...
When you change your product offering dramatically or move from 1 market to ...
Kumbaya. I was 13, locked myself in my bedroom, and waited for my parents t...
Creative opinion second, pragmatism first:Save money. You need ~2 months' l...
Go for the throat, read this instead:The Brand Gap But if you must read a bo...
I agree with other answers but in addition, a brand's "purpose" (from the ve...
Like anything, practice makes perfect. To understand users, you should becom...
No-- usability validates creativity. Have an idea you want to try? Throw it...
http://Flippa.com does a great job simplifying the "buy a whole business on ...
The best way to learn is to do. If you want to understand users, you should ...
Usability is the sum of the experience a user has with a product, specifical...
Software. Check out https://usabilityhub.com, there are thousands of markete...
Yes. Always. The difference between startup environments vs. traditional bu...
With software! Check out https://usabilityhub.com, there are thousands of m...
For websites, there are a few that come to mind: 5 second test (do users un...
You might capture peripheral value from an in-person moderated testing exper...
I use https://usabilityhub.com because they have a free plan and you can tak...
Trello does a killer job, it's so simple even a child could project manage a...
https://usabilityhub.com provides word clouds (makes qualitative data more q...
I use https://usabilityhub.com because they have a free plan and you can tak...
"What do you think this site does?" "If you visited this site, where would y...
With software. Check out https://usabilityhub.com, there are thousands of ma...
The best approach is a hybrid one... a 3rd party tool* administered by an in...
You just need the audience to be a B2B one, and you're all set. https://usab...
The best approach is a hybrid one... Outsource the mechanics with a 3rd part...
https://usabilityhub.com. There are thousands of marketers and designers log...
Maybe. But you need demographic reports combined with test results to know f...
You'll never know unless you test test test. Always depends on how compellin...
Usability is the sum of the experience a user has with a product, specifical...
Because we hate to work. We love building things (Are Humans Meant to Work?)...
During my sophomore summer of college I was driving my friends from downtown...
I spoke with Klout in December 2013 about this -- I was interviewing for a D...
WeWork Labs has an awesome tech blog called WeWork Magazine. Since their re...
Why not just use https://flightfox.com/? They're an online travel agency tha...
As Mark Twain says, "I never let my schooling get in the way of my education...
Like TaskRabbit.com, just more expensive. Uber launching RUSH like it's a n...
While your partner may be accurate in saying things like "no rush," I think ...
I have idea nuggets in my head, we all do. But when I blog about them, they...
The blog itself may never make money. But you can leverage a blog (+ followi...
Can we self-promote? I'm 24 and I write about entrepreneurship, startups, an...
I was a product marketer, entry-level-ish in my past life at a B2B Techstars...
After watching The math and magic of origami it's hard to decide. Essential...
With no overhead. Your core competence is the apparel, not a website, right?...
The press writes about products / startups pre-launch all the time. To be s...
Absolutely-- that's sales literature. In my freelance practice I typically ...
It takes a ton of traffic and case studies of conversion metrics before you ...
Actually yes, a very simple button for that is CentUp.org. It's a code snipp...
I interned for Microsoft from 2010-2011 as a campus ambassador, but never vi...
Niche is the sweet spot when it comes to defining success. First ask yourse...
Like this. Also note, Don’t Feed the Interns....
The banker, because he'll send you an email to say thanks. Then you'll have ...
It's not helpful to say "it depends" but to give some context, let's say it ...
Take a job at a tech company (entry-level is fine) that has a budget (and to...
Ones founded by entrepreneurs....
Yes....
Website tools like Evite that help you plan party details and send invites. ...
Dropbox.com, pay for the data. Zapier.com, pay for the triggers. CRMs (most ...
There are more in-house than at agencies: 1. Agencies have many clients (con...
Because it's even riskier to spend your life with companies you hate doing t...
Every client is a boss, regardless of how many you have. The difference, th...
Tell them that "data is inportant but doesn't tell the whole story." The bes...
The bad part about entrepreneurship events-- someone there will be better, f...
Great business books provide an original framework for thinking through busi...
You don't. Your customers declare your brand "premium" and all you can do is...
Lots of reasons, but to highlight a few: Internal Have a full-time job, don'...
I never did it for a living but I did get up to 7 clients /week. A few poin...
Why is it hard to find a marketing job? When you have skills the pain of job...
Get a desk at WeWork. Enjoy....
Why an agency if you only need a logo? Why a specic region or state if it's ...
We're motivated by different things, money and prestige being 2 of them. So...
Been there, done that. Definite yes in the case that the competitor is pursu...
Some people are great at coming up with viable ideas, others are more capabl...
Barriers to entry. Legal, lingual, locational, logistical... Startups win wh...
It's worth something when other people would rather join you than compete wi...
I'll probably get death threats for saying this, but: Teaching. If you know...
By Round A do you mean "the first round?" I assume there is no money, and fo...
Yes. Especially if there is an app or recurring behavior being promoted duri...
This is pretty standard. When a startup matures and becomes profitable, foun...
Sales is a bitch. I recommend you start as an inside sales rep, meaning you ...
Fact #1: You can start with an idea, have no prior experience, make it up as...
I actually created a "Sales Hacking" course that puts outbound email lead ge...
Leveraging an outbound/inbound sales strategy. Meaning, you blast cold messa...
Red Bull. Rather than an energy drink company with a brand, it's an incredi...
Lol....
Get a nice apartment ($2,500+ /month) in NYC and Airbnb it for $300 /night. ...
I make that and live at 25th / 3rd in a studio ($2,200 /month). When you enj...
Carry This Picture by Dashboard Confessional. I've performed 300 times in f...
The least sexiest / least efficient. So:Transportation Such as:Keychain Logi...
I built a simple [free] tool to figure out equity grants, based on the exper...
I lived in Bushwick for 54 days beginning January 7, 2013. I took the J trai...
Seamless.com....
I just launched one, ArtSpot. Unlike most art+tech products that are online ...
Many artists can't even get into an exhibition, much less sell a piece. I bu...
Join ArtSpot :) We connect artists with local venues who sell your work on c...
Submitting your work to local venues is an option, but it's not very effecti...
I'm a co-organizer of Camp, an all-expenses paid hackathon for developers wi...
This summer (2015) I'm hosting Camp, an all-expenses paid hackathon for deve...
Google "healthcare.gov UX."...
I call bullshit. Extremely talented, earnest developers don't need help find...