the best marketing content is not written by marketers per se, but by entrepreneurs.

these are the ones responsible for every step of the funnel. those who can speak to how a sales messaging tweak impacted the audience they attracted who influenced the product functionality that led to key engineering hires and clarified pricing decisions.

as Malcolm Gladwell says, "there is no perfect pasta, only perfect pastas."

to find the best marketing content, find the best entrepreneurs, then throw in the trash everything they say that doesn't fit your business.

in this video i describe how that works. otherwise, marketing content is not knowledge. it's not learning. it's just porn.